Dr. Sebi's Cell Food — Ads Performance

March 25 – April 7, 2026 act_1525891497542161 Generated by Scarlett Ecommerce 14-Day Window

Total Spend

$9,398

14 days

Revenue

$49,421

Purchase value

ROAS

5.26x

Return on ad spend

Purchases

443

Total conversions

CPA

$21.21

Cost per purchase

AOV

$111.56

Avg order value

Conversion Funnel

Impressions

761K

Link Clicks

16,470

2.2% CTR

Add to Cart

1,523

9.2% of clicks

Checkout

980

64.3% of ATC

Purchases

443

45.2% of checkout

Impressions
Clicks
Add to Cart
Checkout
Purchase

Campaign Breakdown

Campaign Spend Revenue ROAS Purchases CPA AOV CTR
mk | perform.bromide
21.2% of spend
 $1,991 $11,462 5.76x 92 $21.64 $124.58 2.71%
mk | perform.mystery
21.2% of spend
 $1,991 $12,296 6.18x 107 $18.60 $114.92 1.78%
mk | quiz.perform
17.2% of spend
 $1,616 $5,351 3.31x 55 $29.38 $97.30 4.12%
mk | perform.mhealth
14.1% of spend
 $1,329 $5,554 4.18x 69 $19.25 $80.50 1.45%
mk | partnerships.old
12.1% of spend
 $1,138 $6,096 5.36x 49 $23.22 $124.41 6.59%
mk | brand.local
7.0% of spend
 $660 $4,734 7.18x 37 $17.83 $127.95 6.05%
mk | perform.twentyone
6.5% of spend
 $614 $3,026 4.93x 29 $21.17 $104.35 1.61%
mk | xperimental
0.6% of spend
 $61 $901 14.77x 5 $12.21 $180.26 0.8%

ROAS by Campaign

mk | perform.bromide
5.76x
mk | perform.mystery
6.18x
mk | quiz.perform
3.31x
mk | perform.mhealth
4.18x
mk | partnerships.old
5.36x
mk | brand.local
7.18x
mk | perform.twentyone
4.93x
mk | xperimental
14.77x

Top Ad Sets

Ad sets with significant spend across all campaigns.

Ad Set Spend Purchases Revenue ROAS CPA ATC
[ntnwd] mystery box
mk | perform.mystery
 $1,788 83 $9,818 5.49x $21.54 340
test.control
mk | perform.mhealth
 $1,328 69 $5,554 4.18x $19.24 216
[adv] direct / beauty
mk | perform.bromide
 $1,280 68 $7,527 5.88x $18.82 265
AWR - ASC - Partnerships
mk | partnerships.old
 $1,138 49 $6,096 5.36x $23.22 140
[adv] direct / detox
mk | perform.bromide
 $712 24 $3,935 5.53x $29.65 124
[local] craftmanship ii
mk | brand.local
 $660 37 $4,734 7.18x $17.83 65
[local] mystery box
mk | perform.mystery
 $203 24 $2,479 12.23x $8.44 29

Strong Performers

  • • perform.mystery leads in purchases (107) with 6.18x ROAS — the mystery box angle is converting hard
  • • [local] mystery box ad set has 12.23x ROAS at $8.44 CPA — best efficiency in the account
  • • partnerships.old drives the most landing page views (3,156) at $0.36/LPV — strong top-of-funnel
  • • brand.local has 7.18x ROAS with only $660 spend — room to scale

Observations

  • • Account-wide 5.26x ROAS is excellent — every dollar returns $5.26
  • • 8 active campaigns running simultaneously — diversified approach
  • • quiz.perform has highest CTR (4.12%) but lowest ROAS (3.31x) — clicks don't convert as efficiently
  • • perform.twentyone has 4.93x ROAS at low spend ($614) — test scaling

Watch Items

  • • quiz.perform has the highest CPA ($29.38) — nearly 40% above account average
  • • perform.mhealth has 4.18x ROAS but only 69 purchases on $1,329 spend — middling efficiency
  • • xperimental is barely spending ($61) — either scale or cut
  • • [adv] direct / detox ad set CPA is $29.65 — double the mystery box sets

Recommendations

  • • Scale [local] mystery box — 12.23x ROAS at only $203 spend is leaving money on the table
  • • Scale brand.local — 7.18x ROAS at $660 has headroom
  • • Monitor quiz.perform closely — high traffic but expensive conversions
  • • Decide on xperimental — either commit budget or reallocate to proven campaigns

Data source: Facebook Marketing API v21.0 • Account: act_1525891497542161 • Date range: March 25 – April 7, 2026

Revenue = pixel-reported purchase value. Actual Shopify revenue may differ slightly.

Generated by Scarlett