Dr. Sebi's Cell Food — Facebook Ads Performance

act_1525891497542161 Ecommerce / Sales March 1–21, 2026

Total Revenue

$106,805
859 purchases this month

Total Spend

$24,162
Across 9 active campaigns

ROAS

4.42x
$4.42 revenue per $1 spent

Purchases

859
~41 orders/day avg

Cost / Purchase

$28.13
Blended across all campaigns

Avg Order Value

$124.34
Revenue ÷ purchases

Conversion Funnel

How traffic flows from click to purchase. Drop-off rates shown at each stage.

Clicks
44,361
Landing Page Views
9,221
20.8%
Add to Cart
2,625
28.5%
Initiated Checkout
1,868
71.2%
Purchase
859
46.0%

Percentages show conversion rate from the previous stage. Overall click-to-purchase rate: 1.94%.

Campaign ROAS

Return on ad spend by campaign. Higher is better — anything above 3x is generally profitable.

perform.twentyone
10.06x
perform.mystery
7.95x
perform.bromide
7.12x
brand.local
5.02x
partnerships.old
4.14x
xperimental
3.30x
perform.mhealth
3.27x
quiz.perform
2.94x
events
0.76x

Campaign Comparison

All active campaigns sorted by ROAS. Ecommerce metrics: purchases, revenue, ROAS, cost per purchase.

Campaign Spend % Budget Revenue Purchases ROAS Cost/Purchase AOV CTR Rating
perform.twentyone $233 1.0% $2,341 20 10.06x $11.64 $117 1.77% Star
perform.mystery $3,008 12.5% $23,905 141 7.95x $21.33 $170 2.29% Star
perform.bromide $3,003 12.4% $21,380 163 7.12x $18.42 $131 2.66% Strong
brand.local $1,175 4.9% $5,899 50 5.02x $23.49 $118 6.54% Strong
partnerships.old $2,012 8.3% $8,332 70 4.14x $28.74 $119 6.33% OK
xperimental $3,743 15.5% $12,366 96 3.30x $38.99 $129 2.64% Watch
perform.mhealth $2,004 8.3% $6,555 76 3.27x $26.37 $86 1.59% Watch
quiz.perform $8,794 36.4% $25,880 241 2.94x $36.49 $107 2.52% Watch
events $192 0.8% $147 2 0.76x $95.88 $73 3.11% Kill
Total $24,162 100% $106,805 859 4.42x $28.13 $124 2.66%

Ad Set Breakdown

Performance by ad set (audience targeting). Sorted by ROAS.

Ad Set Campaign Spend Revenue Purchases ROAS Cost/Purchase Rating
[local] mystery box perform.mystery $284 $3,405 21 11.98x $13.53 Best
[ntnwd] mystery box perform.mystery $2,724 $20,501 120 7.53x $22.70 Strong
[adv] direct / beauty perform.bromide $1,950 $14,371 99 7.37x $19.70 Strong
[adv] direct / detox perform.bromide $1,053 $7,008 64 6.66x $16.45 Strong
[local] craftmanship ii brand.local $1,159 $5,608 47 4.84x $24.65 OK
AWR - ASC - Partnerships partnerships.old $2,012 $8,332 70 4.14x $28.74 OK
test.control perform.mhealth $2,004 $6,555 76 3.27x $26.37 Watch

Top Performing Ads

Individual ad creative performance. Only ads with meaningful spend shown.

# Ad Name Campaign Spend Revenue Purchases ROAS Rating
1 Store Tour V2 brand.local $358 $3,509 26 9.80x Top
2 Mel Interview: Self Healing V2 brand.local $19 $82 1 4.23x Low vol
3 Talmesha - Eva Salve partnerships.old $2,012 $8,332 70 4.14x OK
4 men1 perform.mhealth $1,719 $6,337 72 3.69x OK
5 Dr. Sebi's Store Tour brand.local $578 $1,949 17 3.37x Watch
6 Customer unboxing perform.mhealth $285 $218 4 0.76x Kill
7 Mel Interview: Mucus Herbs brand.local $187 $68 3 0.36x Kill

Insights & Opportunities

Critical: quiz.perform Eats 36% of Budget at Worst ROAS

  • $8,794 spent (largest campaign) but only 2.94x ROAS — the worst of any campaign with meaningful spend
  • Cost per purchase is $36.49 vs account average of $28.13 — 30% more expensive
  • Compare to perform.mystery at 7.95x ROAS or perform.bromide at 7.12x — quiz.perform is 2-3x less efficient
  • Action: Restructure or reduce budget. Reallocate to mystery/bromide campaigns. This single change could dramatically improve account ROAS.

Scale: Mystery Box Campaigns

  • perform.mystery is the best ROAS campaign at 7.95x but gets only 12.5% of budget
  • [local] mystery box ad set: 11.98x ROAS at only $284 spend — massively under-invested
  • [ntnwd] mystery box: 7.53x ROAS at $2,724 — proven at scale
  • Mystery box concept clearly resonates — increase budget from 12.5% → 25%

Scale: perform.bromide

  • 7.12x ROAS with both ad sets performing well
  • [adv] direct / detox: $16.45 cost/purchase — cheapest in the account
  • [adv] direct / beauty: $19.70 cost/purchase — also excellent
  • Increase from 12.4% → 20% of budget

Validate: perform.twentyone

  • 10.06x ROAS — highest in the account, but only $233 spent
  • 20 purchases at $11.64 each — incredible if it holds at higher spend
  • Needs more budget to validate — increase to $500-$1,000 and monitor

Kill: Negative ROAS Items

  • mk - events campaign: 0.76x ROAS — losing $0.24 per dollar spent
  • Customer unboxing ad: 0.76x ROAS — $285 spent for $218 revenue
  • Mel Interview: Mucus Herbs ad: 0.36x ROAS — $187 spent for $68 revenue
  • Combined waste: ~$250 in losses this month

Winner: Store Tour V2 Creative

  • 9.80x ROAS — best individual ad creative in the account
  • $358 spend → $3,509 revenue (26 purchases at $13.77 each)
  • Create variations of this creative — the store tour concept clearly converts
  • Test in other campaigns/audiences beyond brand.local

AOV Insight: Mystery Box Drives Higher Order Values

  • perform.mystery AOV: $170 vs account average of $124 — mystery box customers spend 37% more
  • perform.bromide AOV: $131 — also above average
  • quiz.perform AOV: $107 — below average, lower quality buyers
  • perform.mhealth AOV: $86 — significantly below average, dragging down profitability
  • The mystery box not only converts cheaper but also drives larger orders — double win

Recommended Actions — Priority Order

Priority Action Expected Impact Effort
P0 Reduce quiz.perform budget by 50% — reallocate to mystery/bromide Could lift account ROAS from 4.42x → 5.5x+ by shifting $4K to higher-ROAS campaigns 10 min
P1 Kill mk - events campaign, Customer unboxing ad, Mel Interview: Mucus Herbs ad Stop ~$250/month in losses from negative-ROAS items 5 min
P2 Scale perform.mystery budget from 12.5% → 25% Best ROAS (7.95x) + highest AOV ($170) — more budget = more high-value orders 5 min
P2 Scale perform.bromide budget from 12.4% → 20% 7.12x ROAS with cheapest cost/purchase in account ($16-20) 5 min
P2 Increase perform.twentyone budget to $500-$1K to validate 10.06x ROAS If it holds, this becomes the account's top campaign at scale 5 min
P3 Create Store Tour V2 variations — new hooks, same concept 9.80x ROAS creative — test if the concept has more room to run 2-4 hrs
P3 Test mystery box concept in additional audiences [local] mystery box at 11.98x ROAS — concept may work in broader targeting too 30 min
P3 Audit quiz.perform funnel — quiz may be attracting low-intent buyers Lowest AOV ($107) + worst ROAS suggests quiz attracts bargain hunters Half day