Dr. Sebi's Cell Food

Facebook Ads Report — May 1–21, 2026 (MTD)

act_1525891497542161 Ecommerce

Total Spend

$18,881

Revenue

$96,802

ROAS

5.13x

Purchases

875

CPA

$22

AOV

$111

Impressions

1614.8K

Active Campaigns

9

Campaign Comparison

CampaignSpendRevenueROASPurchasesCPAVerdict
mk | xperimental $6,927 $34,007 4.91x 318 $22 🟢 Scale
mk | perform.bromide $3,034 $17,619 5.81x 151 $20 🟢 Scale
mk | partnerships.old $1,831 $15,241 8.32x 121 $15 🟢 Scale
mk | c | twenty $2,018 $8,944 4.43x 85 $24 🟢 Scale
mk | perform.local $1,015 $7,421 7.31x 61 $17 🟢 Scale
mk | perform.quiz $1,097 $5,770 5.26x 36 $30 🟢 Scale
mk | perform.twentyone $764 $3,953 5.18x 39 $20 🟢 Scale
mk | perform.tooth $1,480 $3,633 2.46x 60 $25 🟢 Scale
mk | perform.tooth ii [INACTIVE] $101 $141 1.39x 3 $34 🟡 Watch
mk | wholesale | i $614 $73 0.12x 1 $614 🔴 Kill

Top Performing Ads

Ad NameSpendRevenueROASPurchasesCPACTR
Talmesha - Eva Salve $1,831 $15,241 8.32x 121 $15 8.64%
mk - 60641503-f020-4f00-8889-ff8dc6e5e459-1776804107265 - 30-Apr-2026 - Copy $1,504 $11,937 7.94x 85 $18 2.51%
beauty.1 $820 $5,826 7.11x 44 $19 1.15%
mk | Dr. Sebi_s Store Tour | Video | on-sale $863 $5,663 6.57x 53 $16 5.25%
mk | Dr. Sebi_s Store Tour | Video | $1,263 $5,131 4.06x 57 $22 4.46%
bromide.1 $491 $4,160 8.47x 39 $13 0.85%
mk | 1767854181057-6ibgh0sqf3t-generated-1767854181057-0 | Static $531 $3,684 6.94x 23 $23 4.38%
Customer unboxing - Copy $673 $3,086 4.58x 29 $23 1.98%

Dead Weight — Zero Purchases, Still Spending

Ad NameWasted SpendImpressionsClicksCTRCampaign
Ad 120242222950400499 $109 13,157 240 1.82% mk | xperimental
mk | Store Tour V2 | Video | on-sale $51 5,192 151 2.91% mk | xperimental
mk | Bulk generated 5_5 | Static $40 2,433 82 3.37% mk | perform.quiz
bromide.5 $38 3,618 46 1.27% mk | perform.bromide
mk - aaddf9c2-89f8-4b50-81d5-f763269dd5f6-1776141173839 - 30-Apr-2026 $34 2,013 84 4.17% mk | xperimental
mk - story_dr_sebi_sea_moss_gel - 30-Apr-2026 $28 4,903 62 1.26% mk | xperimental
beauty.2 $27 3,392 24 0.71% mk | perform.bromide
mk | Mel Interview_ Self Healing and Love V2 | Video | on-sale $19 887 35 3.95% mk | perform.local
mk | Bulk generated 5_5 | Static - Copy $15 3,355 8 0.24% mk | xperimental
Ad 120243034691540499 $15 588 21 3.57% mk | perform.tooth ii

Optimization Brief

What's Working

  • • mk | xperimental — 4.91x ROAS, 318 purchases
  • • mk | perform.bromide — 5.81x ROAS, 151 purchases
  • • mk | partnerships.old — 8.32x ROAS, 121 purchases
  • • mk | c | twenty — 4.43x ROAS, 85 purchases
  • • mk | perform.local — 7.31x ROAS, 61 purchases
  • • mk | perform.quiz — 5.26x ROAS, 36 purchases
  • • mk | perform.twentyone — 5.18x ROAS, 39 purchases
  • • mk | perform.tooth — 2.46x ROAS, 60 purchases

What's Broken

  • • Ad 120242222950400499 — wasted $109 with no purchases
  • • mk | Store Tour V2 | Video | on-sale — wasted $51 with no purchases
  • • mk | Bulk generated 5_5 | Static — wasted $40 with no purchases
  • • bromide.5 — wasted $38 with no purchases
  • • mk - aaddf9c2-89f8-4b50-81d5-f763269dd5f6-1776141173839 - 30-Apr-2026 — wasted $34 with no purchases
  • • mk - story_dr_sebi_sea_moss_gel - 30-Apr-2026 — wasted $28 with no purchases
  • • beauty.2 — wasted $27 with no purchases
  • • mk | Mel Interview_ Self Healing and Love V2 | Video | on-sale — wasted $19 with no purchases
  • • mk | Bulk generated 5_5 | Static - Copy — wasted $15 with no purchases
  • • Ad 120243034691540499 — wasted $15 with no purchases

P0 Actions

  • • Kill 10 zero-revenue ads — save $375
  • • Review 1 campaigns under 1x ROAS
  • • Scale campaigns above 2x ROAS with increased budget
  • • Test creative refreshes on stale ads
Data: Facebook Marketing API v21.0 · Account act_1525891497542161 Generated by Scarlett · 2026-05-21